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Demand intelligence / Concept under discovery

Demand and Forecast Intelligence

Compare forecast demand with the orders that actually arrive, and show where the difference is about to cost capacity or stock.

The problem

Objective: Protect the plan from the forecast.

Material is bought and capacity is reserved against a forecast. When the orders arrive in a different shape, the business carries the difference as excess stock, as shortages, or as a schedule that has to be rebuilt.

Forecast accuracy is usually measured as a percentage in a review meeting rather than as a consequence in next month's plan.

What it does

Four things it has to get right.

01

Forecast against actual

Track where demand lands relative to what was planned, by customer, product family and period.

02

Consequence, not accuracy

Express the gap in the terms that matter, stock that will not move and capacity that was held for nothing.

03

Early divergence

Flag a customer or family drifting from pattern while there is still time to change purchasing and planning.

04

Better assumptions

Give planning observed demand behaviour to plan against rather than a figure agreed last quarter.

Operational signals

What it reads.

Read-only, from the systems you already run. Nothing is replaced and nothing is written back without an approval.

  • Forecast by period and family
  • Incoming order pattern
  • Stock bought against forecast
  • Capacity reserved against forecast
Illustrative traceDemand intelligence
Family B running 30 per cent under forecastDemand
Material purchased against the original planPurchasing
Capacity reserved in weeks 14 to 16Capacity
Re-plan and purchasing hold proposedAction

An illustration of the kind of chain the system is designed to surface, not output from a live customer system.

The decision

Who acts on it.

Planning, commercial and supply chain

Decide what to re-plan, what purchasing to slow down, and which customer conversations would improve the signal.

Illustrative scenario

One family is running 30 per cent under forecast two months in. See the stock and capacity committed against it before the third month is bought.

Is this the one costing you most?

We start with one measurable operational problem, your existing systems and a decision owner who can act. Tell us where it hurts and we will scope it honestly.